'; The Trouble with Marketing - nabuno news

The Trouble with Marketing

Big brands and leading online retailers who dominate search engines will have a team of marketing professionals behind them dedicated to maximising their online presence on a daily basis. From managing social media accounts, to optimising websites and content, these companies can spend thousands of pounds every month to dominate their chosen industry sector.

For the majority of local and regional businesses, this just isn’t an option. With the competition for the top spot on Google increasing almost daily, ensuring your business is seen by your target audiences is getting more and more expensive and complicated.

When the concept of nabuno was initially born, our researchers analysed how businesses were managing their marketing strategies and looked into:

  • Current marketing strategies
  • Whether marketing was in house or outsourced
  • Return on investment
  • Time spent on marketing
  • Platforms used
  • Success levels
  • Cost

Here are some of the findings of nabuno’s independent research:

  • 92% of independent educators and 73% of larger academies promote their own courses on Facebook
  • 46% of those pay to advertise their courses on Facebook
  • Only 8% of those questioned always fill their courses
  • 96% attend courses themselves to further their development, yet only 16% found it easy to find those courses.

Looking at this trend, it appears that there is a lot of effort and money going toward Facebook as an advertising platform; however, when we asked the question, “where would you recommend someone searching for accredited training/education courses to look?” only 8% said Facebook.

Facebook can be a very powerful platform, as long as you know how to target your audience correctly and have the funds to do so. One problem we see regularly is what we now call the “missed opportunity” advert: This means your adverts are targeting people who are interested in a course, for example in acrylic nails, but the issue you have is that if this person is being shown your advert, it is because they have already connected with this subject, and most likely have booked a course already.

If you search for advice on social media marketing, you can be hit with very conflicting information. Here are some examples we encountered recently:

Google adwords can be a great form of targeted advertising but can be very costly. When teamed with website and content optimisation, social media management and managing consumer engagement, being successful at having a consistent and engaging digital portfolio can be time consuming, costly and downright stressful.

When you look at this against the research, it appears that valuable time, money and effort can be saved by having an industry specific platform which focuses on all aspects on connecting the right courses, with the right Learners.

Through our platform, working alongside accrediting bodies and industry professionals, we will showcase a UK wide network of high-quality courses across the beauty, hair and health industry, with real reviews from course participants, our very own industry lead booking system, nabuno sphere, and a library of beneficial resources through nabuno oracle.

By bringing together these courses in one place, we have the power to dominate our advertising platforms, ensuring that more relevant Learners see your courses than ever before. Through us, your courses will be consistently showcased across search engines, social media and many other advertising platforms, giving you the maximum exposure possible, with minimal effort from yourself.

Diane Hughes

Di has worked within the marketing industry for over 20 years, working with print publications, broadcasters and digital agencies until she launched her own marketing business in 2016 offering website design, social media marketing & consultancy services. Diane is now Director of Marketing & Communications for nabuno ltd.